Senior Leadership


The Goodwill Industries of the Chesapeake, Inc. Executive Team

Lisa Rusyniak: President & CEO
Lisa Rusyniak is President and CEO for Goodwill Industries of the Chesapeake, Inc. in Baltimore. Prior to her promotion to CEO she served as the Chief Operating Officer. She has served with the organization for 15 years and oversees all aspects of the organization, including: workforce development (provides employment services to over 25,000 individuals in the Baltimore metropolitan region and the Eastern Shore annually), marketing, fundraising, human resources, finance, retail, goodwill staffing services and public policy.   Lisa holds a B.S. from Salisbury University and a M.S. in Management from Wilmington University. She is a graduate of the Greater Baltimore Committee Leadership Program and Goodwill Industries International Executive Development Program. She has also earned an Executive Certificate in Non-Profit Management from Georgetown University’s Public Policy Institute.   She serves on the Maryland Association of Non-Profits Organization Board of Directors and is Chair of the Governance Committee of the Board; the Baltimore Workforce Investment Board’s Board of Directors; the Maryland Chamber of Commerce’s Marketing Committee; the Greater Baltimore Committee, Built Environment & Sustainability Committee, and is the former president of the American Marketing Association, Baltimore Chapter. She was recognized in 2000 as one of the Daily Record’s Top 40 under 40. In 2012, she was selected as a winner of SmartCEO’s Future 50. This program recognizes 50 CEOS of the fastest growing companies in the area, based on a three-year average of employee and revenue growth. In 2013, Lisa was recognized as an Influential Marylander by the Daily Record and was also named a Brava! Award winner by SmartCEO magazine. In July 2013, Lisa was recognized as a Most Admired CEO by the Daily Record and was once again named a winner of SmartCEO’s Future50 award for 2014.  
      Lisa 2015 Headshot
Gerald Grasso: Chief Operating Officer & Chief Financial Officer
Jerry has over 25 years of experience working for Goodwill Industries of the Chesapeake. His areas of responsibility include Accounting, Administration, Information Technology, Loss Prevention, Maintenance, Retail Transportation and Recycling, New Business Development, Contracts and Goodwill Staffing Services. Jerry has a Bachelor’s in Business Administration from Ithaca College, and prior to coming to Goodwill, worked as a Controller for large manufacturing companies for over 12 years. He and his wife Candace have two daughters, Brittany and Kaggin.
 Jerry Grasso
Karen Pearson: Senior Vice President, Workforce Solutions
Karen provides training and employment opportunities for individuals with barriers to work with a team of workforce development and human services professionals. She works with programs and initiatives specifically designed for individuals re-entering the labor market, transitioning from welfare-to-work and other circumstances including facing multiple life challenges, minimal work experience and limited education. She holds a B.S. in Management from Cardinal Stritch University and a M.A. in Librarianship and Information Management from the University of Denver. Prior to coming to Goodwill, Karen was the COO and Interim President for a nationally affiliated non-profit and she has over 20 years in the quasi-government and higher education fields.
Jonathan Balog: Vice President, Marketing & Communications
  Jonathan is responsible for the marketing and communications efforts for Goodwill and developing the organizations’ strategic marketing plan. He also manages advertising, media relations, community relations, special events, digital communications, social media, direct mail, and internal communications. He has worked for Goodwill for over 7 years. Prior to Goodwill, he worked in marketing roles for various for-profits and non-profits in the Baltimore-Washington area. He earned his MBA from Johns Hopkins University and a BA in English & Professional Writing from The University of Baltimore. He is currently a member of Goodwill Industries International Marketing Advisory Council and The GBC Green/Sustainability Subcommittee.
Dianna Palien, SPHR: Vice President, Human Resources & Talent Development
Dianna Palien is responsible for overseeing all HR activities of the organization, including recruitment, employment, benefits, compensation, employee relations and engagement, orientation and training. She has over 20 years of HR Management experience in various industries including non-profit, healthcare, retail, banking and transportation. She was most recently the Director of HR and Talent Acquisition for St. Agnes Hospital in Baltimore and was responsible for over 3,000 employees.  Dianna has held positions in HR in Florida, Pennsylvania and Maryland. She holds a Bachelors of Science in Psychology from James Madison University and is a candidate for a Masters of Education in Counseling, also from James Madison University. She and her husband John have a son, Michael, and enjoy boating and traveling in their free time.    
Lyn Farrow: Vice President, Public Policy and Development
  Lyn serves as the primary staff member on all legislative issues impacting Goodwill at the state, local and federal levels as well as identify, define, and acquire funding resources available for Goodwill’s programs. Lyn has extensive experience with grant writing in addition to leading public policy efforts. She was most recently the Project Manager for the Baltimore Metropolitan Council’s Opportunity Collaborative, the consortium charged with developing a Regional Plan for Sustainable Development for the Baltimore region. She has also held positions as a grants coordinator for the Office of the Mayor, Annapolis; Resource Development Manager for the Maryland Mentoring Partnership, and Vice President for Marketing and Public Relations for the Center for Management and Technology.   
 Lyn Farrow
Robert Prosser: Vice President, Market Development
  Bob has 21 years of experience as a Vice President of several organizations, most extensively with Trend Lines, an East Coast retailer with over 250 stores. He has also been an Executive Vice President with another retailer with sales producing $100 million and other chains where his leadership resulted in better performance of key retail critical factors.  In every position, he has worked with staff to exceed revenue budgets, grow margins, and make operations more efficient.  He strongly believes in the power of teamwork to get things done, and clearly identified with Goodwill’s values, mission, and vision for where we want to be with retail in the years to come.   
Angie Green: Assistant to the President
  Angie is the assistant to the president and has more than 20 years of experience working for Goodwill Industries of the Chesapeake.  She provides administrative support to the president and executive staff, provides support for the Board of Directors, plans special events, and assists with special projects.  She earned her MBA from the University of Maryland University College and her BS degree in business with a minor in Human Resource Management from the University of Maryland University College.